Developed for the hospitality and tourism professional, this program provides information about Charlotte's history, attractions, and events along with map orientation and ways to navigate the city. Designed for the front line employee, competency is achieved through participation in a seminar, city tour and successful completion of an exam. Additionally, Charlotte Crown Guides has partnered with Goodwill of the Southern Piedmont to provide Crown Ambassador certification to students enrolled in the Goodwill Hospitality Training classes.

Comments about the program:

"Since our team completed the training, our Front Desk Helpfulness score from our guests' surveys has increased significantly. I am certain that your training has helped support our staff in their customer interactions."
- Bill DeLoache, General Manager, Doubletree Charlotte Gateway Village

"Your program was informative and appropriate for the jobs that we perform. Thank you for putting all this information together on the Queen City and sharing it with us! You all deserve a huge round of applause!"
- Meagan Porter, Guest Services, Omni Charlotte

"I had been here a year and did not know where anything was. I always relied on other people within the hotel to tell the guests where things were. Now I have become the Go-To Person for sites to see and restaurants."
-Marieta Bryan, Concierge/Guest Service Agent, Hilton Charlotte University Place